BanQsi Inc. is a North American fintech company delivering innovative core banking solutions, including managed cloud applications, system implementations, migrations, and advisory support for banking mergers.

The leadership team engaged me to develop the company’s brand identity as they prepared to enter the market with a strong and professional presence. I designed the brand system, including the logo, website, presentation decks, proposal templates, and supporting visual assets to establish a cohesive identity across both marketing and client-facing communications.

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Logo Design
Brand Identity
Website Design
Presentation Deck
Proposal Template

Celero’s annual conference is one of Canada’s leading financial technology events, bringing together industry leaders to explore emerging fintech trends and global innovations.

In collaboration with Celero’s creative team, I developed the conference identity, including the event logo and a series of design assets used across conference displays, signage, and supporting event materials to establish a cohesive visual presence throughout the conference.

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Logo Design
Brand Identity
Conference Displays
Signage

When the global pandemic shifted social gatherings online, the team behind GNU Craft Spirits turned their attention to distilling craft spirits. The result was an award-winning London Dry Gin and a new brand entering the craft spirits market.

I was brought in to develop the brand’s visual identity, including the logo, brand system, and bottle packaging design. The work later expanded to include additional bottle designs for new recipes, as well as apparel and supporting marketing materials to build a recognizable brand presence.

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Logo Design
Brand Identity
Product Packaging
Signage
Apparel

The Canadian Association of Energy Contractors, founded in 1949, sought a refreshed brand identity that would acknowledge its history while reflecting the evolving future of the energy industry.

Collaborating with the organization’s leadership and creative team, I developed a new brand identity and visual language that could be applied consistently across a wide range of communications. The work included the logo design, brand guidelines, annual and ESG reports, as well as signage and supporting branded materials.

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Logo Design
Brand Identity
Brand Guidelines
Annual Reports
ESG Reports
Signage

WBA Law LLP is a full-service law firm that has served clients in Calgary and surrounding communities since 1969. As part of a firm rebrand, the organization transitioned from Walsh Bowers LLP to WBA Law LLP and required a new brand identity to support its evolving presence in the legal market.

I developed the new visual identity system, including the logo, brand guidelines, stationery, signage, and a responsive website. The goal was to create a refined and professional brand presence that reflected the firm’s legacy while positioning it for continued growth.

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Logo Design
Brand Identity
Brand Guidelines
Website Design
Stationary
Signage

Sagium, a Calgary-based firm specializing in financial and estate planning, health and group benefits, and risk management, required a large-scale presentation tool to support client engagement and business development.

I designed an interactive PowerPoint pitch deck that combined structured storytelling with advanced presentation functionality, including slide-zoom navigation, embedded video, animation, and interactive menu controls. The presentation was designed for touchscreen environments, creating a polished and engaging experience for both exploratory client conversations and formal pitches.

PPT Presentation
Pitch Deck
Marketing Collateral
Web Design Collaboration

Aura is a national loyalty program offering Credit Union members cashback rewards at participating merchants.

Working with Celero’s communications team, I developed a range of marketing assets to support the program’s launch. Building on the existing logo and app interface, the work focused on extending the visual language across presentations, marketing collateral, webinars, and social media to create a cohesive campaign presence.

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Presentation Decks
Marketing Collateral
Webinar Presentations
Social Media Posts
Proposal Template

TRIUM Environmental Inc. is a group of environmental professionals specializing in the development and execution of advanced remediation strategies. The organization required a new brand identity that reflected its technical expertise and forward-looking approach to environmental solutions.

I developed the company’s visual identity system, including the logo, website, brand guidelines, signage, stationery, and supporting branded materials to establish a cohesive and professional brand presence across both digital and physical touchpoints.

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Logo Design
Brand Identity
Brand Guidelines
Website Design
Stationary
Signage

Celero is a financial technology company focused on banking system modernization and digital solutions for credit unions. The organization provides secure infrastructure and platform integration services, supported by purpose-built data centres designed specifically for financial institutions.

Working closely with the Communications and Visual Brand team, I contributed to a range of design initiatives supporting internal communications, marketing materials, and client-facing presentations. The work included presentation design, proposal templates, infographics, and interface elements used within Celero’s internal platforms.

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CorporateCredit Cards
Internal Communications
Presentation Decks
Proposal Templates
Infographics
Company Portal UI

Carbon Graphics Group is a long-established design and print provider serving clients across Alberta for more than four decades. As the organization expanded its positioning as a digital document solutions provider, it required a refreshed brand identity that reflected both its legacy and evolving capabilities.

Collaborating with the founders and the creative team, I developed a new visual identity system that included the logo, brand language, and a wide range of branded applications. The identity was implemented across stationery, trade show materials, signage, banners, vehicle wraps, and large-format print materials to establish a consistent and recognizable brand presence.

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Logo Design
Brand Identity
Brand Guidelines
Stationary
Signage & Banners
Vehicle Wrap

Prairie Records is a cannabis retailer focused on creating a unique and discovery-oriented shopping experience. The brand aims to foster a sense of enjoyment and curiosity among customers through its retail environment.

With the logo and core identity already established, I helped implement the brand across a wide range of retail and marketing materials. The work included in-store posters, customer information cards, packaging concepts, trade show banners, storefront signage, and internal materials such as onboarding guides and training resources, ensuring a cohesive brand presence throughout the customer journey.

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Storefront Signage
Marketing Collateral
Banners
Illustrations

Tall Oak Private Wealth, a division of Raymond James, offers financial planning and investment guidance to help clients manage their wealth throughout their careers and into retirement.

Collaborating with the founders and executive team, I developed the firm’s visual identity system, including the logo and brand guidelines. The identity was implemented across a wide range of client-facing and internal materials, including wealth planning booklets, presentation decks, binders, business forms, and signage, establishing a consistent and professional brand presence.

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Logo Design
Brand Identity
Brand Guidelines
Stationary
Signage

MCL is focused on supporting healthier communities through products and expertise in cleaning and infection prevention. During the COVID-19 pandemic, the organization required a range of communication and marketing materials to support its expanded initiatives.

I developed a cohesive set of branded assets, including brand guidelines, stationery systems, presentation decks, product packaging, and marketing collateral. The work helped establish a consistent visual language that could be applied across internal communications, product materials, and client-facing resources.

Brand Guidelines
Stationary
Presentation Decks
Product Packaging
Marketing Collateral

Rectangle is a Calgary-based design-build firm focused on residential construction, major renovations, additions, and boutique commercial projects. The company required a high-end presentation piece to communicate its expertise and attract prospective clients.

I developed a printed pitch book designed to showcase the firm’s projects and services. The final piece was produced as a premium booklet with soft-touch covers and a custom die-cut logo, creating a refined and tactile presentation tool for client engagement.

Pitch Book
Marketing Collateral

A collection of environmental graphic and large-format design projects created to enhance architectural spaces and extend brand experiences beyond traditional marketing materials.

Projects include an office wall installation for the Calgary Construction Association featuring archival blueprint imagery of the Calgary Tower combined with custom acrylic elements to create a dimensional visual experience.

At St. Thomas Elgin General Hospital in Ontario, I developed signage and stairwell graphics for the building’s atrium and interior spaces to create a cohesive and welcoming environment.

Additional projects include a dual-wall installation for Sagium’s Calgary office and a fully branded fleet vehicle wrap for Madison Avenue Group.

Office Wall Installations
Banners and Signage
Vehicle Wraps

A collection of unique logo designs I have created. For every logo design project, the process starts with understanding the clients’ specific needs and goals. This approach is then strategically tailored to solving those goals.